In the past 14 U.S. presidential elections, the ticket with the shorter name has won 9 times, while the ticket with the longer name has won only four times (once the tickets were equally long). So I'm calling it for Obama/Biden (10 characters) over McCain/Palin (11 characters).
Those nine elections for the shorter ticket were:
1952: Eisenhower/Nixon (15) beat Stevenson/Sparkman (17)
1956: Eisenhower/Nixon (15) beat Stevenson/Kefauver (17)
1968: Nixon/Agnew (10) beat Humphrey/Muskie (14)
1972: Nixon/Agnew (10) beat McGovern/Shriver (14)
1980: Reagan/Bush (10) beat Carter/Mondale (13)
1984: Reagan/Bush (10) beat Mondale/Ferraro (14)
1988: Bush/Quayle (10) beat Dukakis/Bentsen (14)
2000: Bush/Cheney (10) beat Gore/Lieberman (13)
2004: Bush/Cheney (10) beat Kerry/Edwards (12)
The four for the longer ticket were:
1960: Kennedy/Johnson (14) beat Nixon/Lodge (10)
1976: Carter/Mondale (13) beat Ford/Dole (8)
1992: Clinton/Gore (11) beat Bush/Quayle (10)
1996: Clinton/Gore (11) beat Dole/Kemp (8)
The remaining ticket was:
1964: Johnson/Humphrey (15) beat Goldwater/Miller (15)
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